Cookie information isn’t new to readers here. I had written articles about browser cookies as early as 2007. Back then things were a bit simpler.
Fast forward a decade or so and cookies have morphed into something akin to a “bad food group”. Some provide real value and allow you to set site preferences. I also have a cookie that tags people with old browsers so I can suggest they update for security reasons. It’s sort of my “Public Service Announcement”. In my mind, these are good uses of cookies.
However, there’s been an influx of cookies that are dropped by advertising networks, especially if the site partakes in a network that uses real-time-bidding. The end result is many more cookies than I expected. I was shocked as I only use one ad platform.
I found this out using a service called OneTrust that will help me with GDPR compliance. This is a new EU directive that gives more power to the consumer. In setting up the service, it scanned the site and found cookies I didn’t even see. It cross-referenced those cookies against a known database and categorized them. Generally, cookies fell into one of these groups:
- Strictly Necessary
- Performance Cookies
- Functional Cookies
- Advertising Cookies
- Newsletter & Cookie Consent
When you come to the site, you will still see a cookie banner. The wording has changed a bit, but there is a lot more functionality.
If you click the Cookie Settings link, you’ll get a new dialog representing your Privacy Preference Center.
In the example above, I’ve clicked the Advertising Cookies tab. This section has a brief description of the cookie type. Moreover, you can turn the entire section off or individual cookies. Some cookies can’t be turned off as they are needed by the site. However, you have control over most of them.